Get it out of your head
Everything in flight, in one place, pulled from wherever it already lives: your inbox, your meeting notes, your AI, your own head.
You can't own what you can't list.
For PMs carrying forty undecided things
A quiet place to think about your work.
Put everything you're carrying in one place, sharpen it, and connect your day-to-day work to the strategy it serves.
Built and used daily by a Platform Product Lead running 58 concurrent initiatives.
The Goals screen: a goal, the key results that prove it, and the work underneath. See it step by step →
Why organise your thoughts this way
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Overwhelm isn't volume.
It comes from the forty things you're holding in your head, Slack and open tabs that you haven't decided about. Each one is a promise to yourself that you're quietly breaking.
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A list gives relief, but a structure lets you choose.
Once every initiative sits under a goal, you can see which ones serve nothing, and drop them with a reason instead of guilt.
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Then it can be kept current cheaply.
Your AI can only draft useful updates if there is a structure to file them into.
Empty your head, see what matters, drop the rest, keep it current in minutes.
How it works
Sharpen it
Every initiative sits under a goal, with a Latest (what just happened) and a Next (what's coming). This is where you reflect, decide the next action, and drop what serves nothing.
Performance = potential − interference. Deciding removes interference.
Bring people along
The same page runs your one-on-one with your manager and your team check-in. Think it through first, then share from the same page. If you lead PMs, it works from the other side of the table too: they walk in with the page already written, and you read the whole quarter without calling a status meeting.
No separate version of the story to prepare.
The structure underneath
Every initiative hangs off a key result, every key result off a goal. That's what makes the ritual above cheap.
Goals, key results, initiatives
A goal says what winning looks like. A key result says how you'll know. Initiatives are the bets you place to move it. Three levels, nothing else.
You can see at a glance what each piece of work is for.
Nothing floats loose
Anything without a key result gets a quiet nudge until it has one, or until you decide it serves nothing and park it.
Orphans are where the overwhelm hides.
Progress rolls up
Post one Latest on an initiative and the key result moves, and the goal with it. Updating stops being admin and starts being the scoreboard.
Feel progress instead of treading water.
Drop it, with a reason
When something no longer serves its key result, drop it and say why. It stays on the record, off your plate, and out of your head.
Dropping with a reason is a decision, not a failure.
A few minutes a day. Your AI drafts from what you actually did, and you approve. Nothing changes without your say-so.
No LLM runs on our servers for this flow. Your own AI drafts on your side; Friyay only stores what you paste or approve.
What changes when you use it
Four things you get back. Each one has a page showing exactly how it happens.
- Clock off on timeThree priorities on Monday, one line a day, a Friday summary you paste into Slack. My Week →
- Know what every piece of work is forGoal, key result, initiative. Three levels, so you can see what to drop. Goals →
- Never get caught without the storyEvery initiative carries a Latest and a Next, ready for the question your boss asks. Initiatives →
- See the whole quarter without a status meetingVision to objectives to the work, live and drillable, one squad or all of them. Strategy →
Not a task manager. Not a status report. The page you think on.
Jira keeps tickets. Friyay keeps the narrative your boss asks about.
Why I built Friyay
I'm Paul Alvares, a product leader in Sydney. I built Friyay for the environment most PMs work in: a high-output team, a lot in flight, and leadership asking how it's all going.
The faster you move, the more initiatives you have on the go. More initiatives means more cadence, and that calls for more rigour around execution. Without it, some fall behind, underperform, or quietly slip off the radar.
Friyay lets you add that rigour without adding admin. You can review progress, plan ahead, and move from strategy to day-to-day delivery on the same page. You capture the details that would otherwise be lost, and you get a real sense of progress — so you can course-correct early instead of explaining late.
Along the way it does the work you'd otherwise do by hand: showing alignment, communicating progress to leadership and colleagues, winning buy-in, and setting priority areas for the next quarter.
Friyay launched publicly in 2017. Solo makers, fast-growing startups and teams in large organisations have shaped it since, and the brief hasn't changed: more useful, never bigger. I still run my own work on it every day.
Paul AlvaresFounder, Friyay · Sydney, Australia
Pricing
One evening you get back pays for the year.
Founding member
$79/yr
- For the first 300 members
- Lock the launch price
- $8/mo on annual after that
Free to start. No credit card.
Priced per person. Your team works in one shared workspace, so a lead sees every squad's quarter without asking.
Earn a reputation as the PM who gets s*** done, without working nights and weekends.
Get started — it's free