Product managers - Keep your product goals on track is a simple but robust, effective framework built for product folks to connect day to day initiatives
with quarterly goals to stay on track & focused.

Built by product people, for product people.

From Associate Product Manager to Head Of Product you will get a benefit from using

Increase the chances of hitting your quarterly goals with

Keep yourself accountable

Track progress & status with to increase clarity of thought & action to hit your goals. underpins the regular review of initiatives that drive your goals, your goals &  objectives or NCTs. 

Track progress status of okr, nct, priority areas with friyay

Take action, course correct

Don’t get a nasty shock at the end of the quarter. gives you a sense of whether you have enough initiatives planned for each goal you’re driving – and how those initiatives are tracking. 

A single source of truth for all your Initiatives

Reduce admin overhead & the risk of initiatives & next steps falling off the radar. Centralize what you’re doing, why, and how it’s going with – more time making it happen, less time lost to admin overhead.

With all your initiatives in one place, keeping track of progress and status is easy.

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Hey there!

My name is Paul Alvares, and I’m a digital product leader turned founder from Sydney, Australia. I’m excited to share with you my journey in creating – a tool that helps you move quickly as a product manager while keeping everyone on the same page.

As you know, the faster you move, the more initiatives you have on the go. But with more initiatives comes more cadence, and that calls for increased rigor around execution. Without proper oversight, it’s easy for some initiatives to fall behind, underperform, or even slip off the radar.

That’s where comes in. With our tool, you can increase rigor without increasing administrative overhead. You can easily review progress, plan ahead, and seamlessly move from high-level strategy to day-to-day execution and delivery. Plus, you can capture important details that might otherwise be lost and gain a sense of progress, allowing you to course correct as needed.

I created to help reduce the administrative overhead associated with running high-output teams, demonstrating alignment, and communicating progress to leadership and colleagues. And at the same time, I wanted to improve the ability to gain buy-in, operationalize the execution of strategy, and set priority areas for future quarters.

Since launching publicly in 2017, I’ve received feedback from solo-makers, fast-growing startups, ambitious individuals, and teams in organizations of all shapes and sizes. Their feedback has helped us improve the tool and increase its value without adding bloat.

So, I invite you to give a try. By adopting this tool and using it every day, you’ll accelerate your outputs and achievements like never before. I’m excited to see where this journey takes you!

Paul Alvares

🧠Build your second brain, increase your bandwidth 💪

You probably have 20-60 initiatives on the go right now, with 2-3 next steps for each one. ⏳ Time is slipping away, that external stakeholder isn’t replying, you just inherited another project…

You need tooling (not a to-do list)to manage your execution, meet 

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🤔Stay on track with Friyay

Define Goals

Writing down your goals is a crucial step towards achieving them.

By writing your goals down, you’ll gain clarity and focus, stay motivated and accountable, and be more likely to accomplish what you set out to do. 

Friyay underpins acheiving your goals by keeping goals visible & giving you a sense of progress.

Articulate How

Managing execution of your strategy is critical to achieving your goals.

Linking initiatives with specific goals, aligns action with strategy.

Regularly checking in on your progress – whether it’s daily or every other day – allows you to stay on track and adjust your approach as needed.

Don’t let those career-making initiatives fall off the radar! Write them down, link them to your goals, and check in on them regularly. You’ve got this you can achieve anything you set your mind to!

Execute w/rigor

You’ve created goals & linked initiatives.👏 Now it’s time to execute consistently.

Regular check-ins on goal-driving initiatives are key to success for a few reasons.

Firstly, they keep you on track. Secondly, they allow you to adjust your approach. Thirdly, they help you stay accountable. Finally, they provide a sense of accomplishment and motivation. Keep it up! 🏆

Friyay helps operationalize yourpersonal, squad, department or company’s strategy.


By using to track your progress, you can stay focused on your goals and initiatives, without getting sidetracked by other distractions.

  1. Maintain visibility and a consistent narrative around your goals & execution.

  2. Increase clarity of thought and action through regular check-ins.

  3. Operationalize your strategy to align with your squad, department, or company.

Create your Friyay workspace

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