Initiative Tracking is the Unsung Hero of Product Management

It’s not the flashy headliner that gets all the attention.

It’s not the subject of heated debates at product management conferences. But here’s the catch – it’s probably the most underrated tool in a product manager’s arsenal.

Let’s be honest. We’ve all been there. That eureka moment, where a groundbreaking initiative idea strikes, only to get lost amidst the chaos of everyday tasks. Or that feeling when a critical initiative starts to wane, but we catch it a tad too late. These moments? They’re more common than most of us would like to admit.

Enter Friyay – where we believe that tracking initiatives is akin to the rhythm guitarist of a rock band. They’re not usually the ones with the raving fan clubs or the flamboyant solos. Yet, try playing a song without them, and the harmony falls apart.

Sticky Notes & Lost Ideas

Modern product management has a lot going for it. Cutting-edge tools, AI-driven insights, cloud platforms that can make our heads spin. But when it comes to tracking initiatives, many of us revert to good old sticky notes or some buried Excel sheet. The problem? These age-old methods are anything but foolproof.

Initiative tracking isn’t just about keeping tabs. It’s about ensuring alignment, clarity, and most importantly, execution. Because an initiative, no matter how groundbreaking, is just an idea until it’s executed.

Friyay’s Spin on Things

At Friyay, we’re bringing initiative tracking out of the shadows and into the limelight. How? By ensuring it’s simple, intuitive, and fun. We want product managers to look forward to tracking, to feel that rush of satisfaction when they see their initiatives moving from the ‘To Do’ to the ‘Done’ column.

We’ve added colors (because who said work can’t be vibrant?), micro-journaling (because the devil’s in the details), and visual graphs (because, let’s face it, we all love a good graph).


In the grand concert of product management, several instruments play their part. Some loud, some soft, some in the forefront, and some in the background. But it’s the unsung heroes, like initiative tracking, that ensure the melody remains pitch-perfect.

So, next time you think of that rhythm guitarist, give them a nod of appreciation. And while you’re at it, give your initiatives the tracking platform they truly deserve – Friyay.


September 15, 2023

Written by

Paul Alvares

Friyay is for you

Ambitious individuals use Friyay to underpin their execution 

Free sign up · No credit card required